Overview

The introduction of the Nano received media attention due to its targeted low price. The Financial Times reported[16]: "If ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." The car is expected to boost the Indian economy, create entrepreneurial-opportunities across India[17][18], as well as expand the Indian car market by 65%[19]. The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many sources and the media for its low-cost[20][21] and eco-friendly initiatives which include using compressed-air as fuel[22] and an electric-version (E-Nano)[23][24]. Tata Group is expected to mass-manufacture the Nano, particularly the electric-version, and, besides selling them in India, to also export them worldwide[25][26][27].

Critics of the car have questioned its safety in India (where reportedly 90,000 people are killed in road-accidents every year[28]), and have also criticised the pollution that it would cause[29] (including criticism by Nobel Peace Prize winner Rajendra Pachauri[30]). However, Tata Motors has promised that it would definitely release Nano's eco-friendly models alongside the gasoline-model[31][32].

The Nano was originally to have been manufactured at a new factory in Singur, West Bengal, but increasingly violent protests forced Tata to pull out October 2008. (See Singur factory pullout below.) Currently, Tata Motors is reportedly manufacturing Nano at its existing Pantnagar (Uttarakhand) plant and a mother plant has been proposed for Sanand Gujarat.[33]. The company will bank on existing dealer network for Nano initially.[34] The new Nano Plant could have a capacity of 500,000 units, compared to 300,000 for Singur. Gujarat has also agreed to match all the incentives offered by West Bengal government